Symbolically speaking

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When I was a kid, I always wondered what the “Tropicalized” symbol meant on the small Philips cassette player we used to have. My dad explained that it was to indicate that the player was specially designed to withstand tropical conditions. And it made sense. Clearly, from the perspective of the cassette player or any electronic good for that matter, India must feel like the epitome of hell, what with dust storms, water vapour fogs, demoniacal insects and very undutchlike temperatures. But what interests me now is the symbol itself.

tropicalized

The insect and cloud captured the very essence of the word “tropical”. Perhaps a chilly might have sealed things, but I’m not complaining.

But now, after having traveled around the world a little bit more, I’m piqued by how un-Indian international airport symbols really are. Especially the ones designed by AIGA. It is simply yet another case of Americans designing homogenous standards for a heterogenous world.

Take the standard symbol for “Customs”

customs1

If that looks like an Indian customs officer to you, you must be from Betelgeuse V and you must be named Ford Ikon. In my opinion, Indian customs officers are best represented by

customsindia

Although, nowadays, Euros are preferred over dollars.

Now let’s look at the symbol for “Elevator”

elevator

Now that’s plain disinformation. To insinuate that Indian elevators will waste precious space (and therefore energy) by just accommodating 3 people is scandalous. Here is what I propose:

elevatorindia

And what about the ridiculously inaccurate symbol for “Water”?

water

Seriously. I am reasonably sure that Indians do not drink water by pressing buttons and letting a random fountain of water wet their faces, shirts and the floor. Our style is more like this:

waterindia

Perhaps not quite hygienic because us desis will often make labial contact with taps after tucking in Poondu Rasam and Netthili fry. But still, practical, elegant and effective, and ensures 100% transfer of water from tap to mouth.

And what about the symbol for “Fire extinguisher”

fire

Ok. It’s not that bad. I do see a few like that once in a while here, but I would have ideally preferred:

fireindia

The international symbol for “Litter” is also rather confusing to me.

litter

I mean. They really do mean this, don’t they?

litterindia

And finally, the symbol for “Restaurant”.

restaurant

I am sorry. The average Miltry hotel, Kake da Dhaba and Vada Pav stall do not serve food that is designed to be eaten with the gardening implements shown above. But if foreigners do insist on trying to eat Laccha Paratha with knife and fork, I’m ok with that, but not before I propose a slight change to this symbol.

restaurantindia

75 responses to “Symbolically speaking”

  1. chennaifan Avatar
    chennaifan

    Awesome boss! What is with pictorial representations in all posts? Is it the ‘in’ thing right now?!
    Ashok: Well. What ever strikes my fancy, really. Perhaps I might stop doing pictures after a while

  2. laksh Avatar
    laksh

    Loved the food icon!!! Thanks for a reason to smile.

  3. Kavitha Avatar
    Kavitha

    rofl…

    indian kusthoms apisar is the besht though!

    i need to gather myself up & run for my class……

  4. monsoonbread Avatar

    yendless yentertainment and yamyoozment. teng u muchly. as it is, I have a very bad habit of staying up late for absoulutely no particular reason, this is just going to add to the sheer thrill & misery of it all. rock on.

  5. Priya Avatar
    Priya

    ok Im confused here… Were you trying to diss indian-ness or simply represent facts? Was that sarcasm, with plenty of humor? Either ways, i got my laughs…

  6. rads Avatar

    hahaha ๐Ÿ™‚
    You do spend time on visuals! Very nicely done.

    oy, btw, all Customs officers don’t have extensions ๐Ÿ˜›

  7. djnav Avatar
    djnav

    Awesome ashok, ROFL

    man become a fan of your blog…
    โ€œFire extinguisherโ€ symbol is damn funny

  8. subbu Avatar
    subbu

    Good One,

    Extrapolated the same idea to the indian traffic signs even they dont seem to represent the indianess. ๐Ÿ™‚

  9. maxdavinci Avatar

    my image of a customs officer is taking away things from your bags!

    Nice work with the images…

  10. Aparna Avatar

    Good one
    LOL at the litter & elevator symbols!

  11. Lavanya Avatar
    Lavanya

    Tsk …tsk… such sarcasm against your fellow countrypersons KA?!

    Those ‘symbols’ are supposed to depict what we should do, not what we should’nt na? Why would we want to wash dirty linen in public? That much intelligence you can credit our folks with!! Even if we don’t know how many people an elevator can take or how to drink water or throw litter in a bin.:)

    Btw, while on the note of homogenizing, notice how the ‘human figures’ seem, usually, male. This is one stereoyping I’m not complaining about. Heh. Heh.

  12. raj Avatar

    I love the way you keep sutthufying ooru and then keep vuttufying peter, and generally having gajabuja fun. Great post, as usual.

  13. Ankur Aggarwal Avatar

    loved the diagrams ๐Ÿ™‚

  14. Bikerdude Avatar

    Gaaahahaha, love it love it!!!

  15. Aqua Avatar

    LOL that was a good laugh Kkkrish!

    and please dont’ stop the pictures…that ‘adds value’ to your posts. can’t imagine one without the other.

    someday pls to put a photoshop tutorial.

  16. Gayatri Avatar

    lol.. ore comedy thaan!

  17. usha Avatar

    I wish I could send you a pictorial representation of me while reading this post – cracker sirippu a la pop madan.

  18. Rithish Avatar

    awesome.. keep it up buddy!!!

  19. Bavani Avatar

    You have officially become my computer geek guru – one whom I officially “kow-tow” too. You are one of THOSE I wish I was! – brilliantly talented and bend-over-laughing-until-I-can’t-get-up hilarious ๐Ÿ™‚

  20. maami Avatar

    ๐Ÿ™‚ :-):-)

  21. Aiswarya Avatar

    Yet another funny one from you. You spent some quality time with your website dont ya!!! Its all good! Loving the Indian way!

  22. Pradeep Avatar

    That was perhaps taking the figurative representations to the next level I thought…water drops from the tap…Impressive

    or perhaps what Vivek said may have worked better for humours sake – ” Kozhai Thirandha Kaathu thaan Varuthu…”

  23. Lavanya Avatar
    Lavanya

    Ayyo!! Pl. don’t stop doing the picture posts! The kid enjoys them. And desi edutainment is so hard to come by on the Net.

  24. shyam Avatar

    No no, dont stop doing picture posts. This one was hilarious AND apt !

  25. shyam Avatar

    PS. My favourite image is the Indian lift symbol – LURVED it, especially the guy crammed in over the other guys’ heads against the ceiling. Brilliant! ๐Ÿ˜€

  26. Prabhu Avatar

    Happy to be your fan!

  27. Dilip Muralidaran Avatar

    Wonderful, i totally enjoyed this write up.

  28. Pradeep Avatar

    Dang I missed that one …Thanks shyam…this gets only better and better

  29. maami Avatar

    The visuals are ingenious.Don’t say goodbye to them please.

  30. Chandoo Avatar

    wow.. another master piece, the lift one is pure ROFLMAO… ๐Ÿ™‚

    how about modifying the taxi symbol [http://www.aiga.org/Resources/SymbolSigns/gif_large/22_taxi.gif]
    to auto symbol…

    Link to pic
    Ashok: nice ๐Ÿ™‚

  31. jillumadrasi Avatar

    I am dead against visuals as a rule, but this particular post has used them very, very tellingly…

    Superd, Asok-u

  32. pri Avatar

    boss kindly be doing part 2. there are way more signs to be made fun off.
    Ashok: No part 2s. One topic, once only focusing. Technical term – Continuous Partial Attention

  33. bombaygirl Avatar

    Again, excellent post. And please, keep the images coming…I really like what you do with them!

  34. maami Avatar

    visuals are more powerful than words.don’t say goodbye to them please.

  35. hari Avatar

    ashok…how do you manage to get time to do all this..Which tool do u use to draw these pics..
    Ashok: Well. I personally buy time in Burma bazaar. I hear it’s quite a bargain there ๐Ÿ™‚ As for tool, I use Photoshop, but any decent image editor, like GIMP, Paintshop Pro or even Paint.NET should do

  36. Akila R Avatar

    seriously! am i glad i found ur blog or wat??
    all were hilarious.. especially the customs symbol!! bravo!

  37. 10yearslate Avatar

    I yam glad you havv not exercised yuvar brayyn to re-draw the ‘kazhippidam’ symbols…squatting, sombu..ayyayyo veNdaam!

  38. Marc Avatar

    I do find water fountains weird. Not that the Indian way is any better…

  39. Adithya Avatar

    rofl…amazing….cracks me up, all your posts…am linking this blog from mine!

  40. rishi Avatar
    rishi

    Very nice and very funny.

  41. narendra shenoy Avatar

    We are thanking you for great contribution to the science of mass communication. Your desire for accuracy, esp. in customs officer signage, is most commendable.
    We are making one suggestion. The Indian sign for toilet should be nose pinched with finger and thumb. Ladies toilet – nose ring. Gentleman’s toilet – hair in nostril.
    We are recommending you for “Signage Ratna” award.

  42. jillumadrasi Avatar

    so did you to the bridraces?

    http://www.hindu.com/mp/2008/02/07/stories/2008020750380100.htm

    waiting to hear about it.
    Ashok: ๐Ÿ˜ฆ Unfortunately, had to miss it due to a problem at home. Even more unfortunately, the team I was part of won the contest ๐Ÿ˜ฆ

  43. Pav Avatar

    You’ve done it again!
    Write a book!!

  44. mamta Avatar

    You are in to birding too thats interesting…..

    Banglore Bird race took place recently too….

  45. ~nm Avatar

    Simply Hilarious!

  46. Subbu Avatar
    Subbu

    In Chennai it would be more appropriate to have the Water minus the drop(lets). How about considering the Pedestrian Crossing ? Or the Bus ( with people dangling from the sides)

    Nice one. Liked the “Lifts” the best.

  47. rajk Avatar

    Hi, Have been following your hilarious posts though don’t leave comments everytime…This recent one was hilarious!!

  48. Jay Avatar
    Jay

    Good ones.. I liked the 2m sign on the litter sign!
    Keep it up!

  49. Aditi Avatar
    Aditi

    When I sit and imagine stuf about perfectly ‘normal’ evryday stuff, people around me find it ‘insane’.But when I open http://www.krishashok.wordpress.com, I am assured that is perfectly sane to be’insane’, even if Im a 20 yr old.(grr..hate that).
    In short, here is one person who can transmit the Weirdass Imaginations onto paper or into words n make people smile even when they think about it,a week later.
    Reading your blog since summer & evry one is jsut as reassuring.Except for the Tamil words with I try to decipher with my knowledge of Kannada.
    Hail thy imagination power.And plzzz plzz dont cut out visuals.People like us feed on them.

  50. Ninja Avatar
    Ninja

    super sir!! rofl.. ๐Ÿ™‚

  51. Dhruv Avatar
    Dhruv

    1. Where exactly at Burma Bazaar? ๐Ÿ˜€
    2. Write a book.
    3. That 2m distance symbol in the litter pic killed me. ๐Ÿ˜€

  52. Divya Avatar
    Divya

    Another side-splitting entry ๐Ÿ™‚
    Amazing creativity and accuracy in presentation.
    You rock Krish!

  53. Vijay Avatar

    เฎตเฎฃเฎ•เฏเฎ•เฎฎเฏ เฎคเฎฒเฏˆเฎตเฎพ.
    You should include a rating star widget under your posts so that people like me (who can’t come up with humorous comments) can just click ‘5 stars’ (or whichever is the largest number) and await the next great post.

  54. sophie* Avatar

    …+…Indian icons can’t be [oh so boring, unfriendly and corporety] BLACK, can they?
    I feel they should be deep orangishred, treegrass green or Radjastani pink.

  55. AK Avatar

    I chanced upon your site from a google search. This is the best blog I have ever chanced upon. Wondeful work.

    Pattai kelappu da mama…..

  56. Aiyayyoh Avatar
    Aiyayyoh

    Inimelu onnoda poshtu padikkaradhukku munnadi bathroomu vishitu condition-aa pannidanum.. (i.e. won’t make the mistake of reading this with a full tank)

    Yappa thangalaippa onnoda lollu ๐Ÿ˜€

  57. Richa Avatar
    Richa

    Hilarious! There is one sign you missed.

    Universal symbol: Thick red circle with diagonal line across it, meaning “no entry”

    Indian symbol: Thick red circle with diagonal line across it, with text at bottom “except for your vehicle”

  58. A Cynic In Wonderland Avatar

    hehehe rocking post. traffic signal symbols! one which always cracks me up on indian roads is no entry to buffaloes one.

  59. itchingtowrite Avatar

    loved the restaurant symbol & dustbin one …ha ha

  60. kal Avatar

    machaa… good one. especially liked the h2g2 reference

  61. K.Ramachandran Avatar
    K.Ramachandran

    Fun-tas-tic !!! Superlative !!! Need to collect all ur blogs into a book – I will do it for $5000 a month !! ( Plus medical insurance, vacations, day off on Bird-race day, etc )

  62. Bhargavi Avatar

    super dooper post ๐Ÿ™‚

    the customs officer in india is so hilarious… yet true

  63. ethanallensmith Avatar
    ethanallensmith

    I’m a little late to the game, but this article cracked me up. Especially considering what I do for a living.

    http://facilitysigns.wordpress.com/

    Ha!

  64. Prerna Avatar
    Prerna

    U kept me entertained all day in office with ur blog!! ๐Ÿ˜€

  65. Esesve Avatar
    Esesve

    Krishna

    Excellent write up. Very genuine thoughts and you are appropriate in every picture. Please do not stop that picture work, I saw you saying that in another comment. Please continue. Excellent job

  66. bedava blog Avatar

    hehehe rocking post. traffic signal symbols! one which always cracks me up on indian roads is no entry to buffaloes one.

  67. Sudha Avatar
    Sudha

    I just happened to visit your site, should say your work is really humorous, creative and great. Keep it going.

    So just kept reading all your older posts. Loved your Litter and Fire extinguisher symbols.

  68. Anuradha Avatar

    I like the elevator won…:-)

  69. Ammu Avatar
    Ammu

    So funny…………………….
    Has logic in it.

  70. Ammu Avatar
    Ammu

    So funny…………………….
    Has logic in it.
    Wonderful

  71. Pavitra Shetty Avatar
    Pavitra Shetty

    Hey where do you get these ideas from???? I am blown away by by your imagination.
    Creativity at its best……work of a sheer genius. I hope you continue to blow our minds…and make us burst out laughing with your creativity….:)

  72. GG Avatar
    GG

    ROTFL !!! simply superb !! Hats off to your imagination power ๐Ÿ˜€

  73. Kailasham R Avatar
    Kailasham R

    Had a helluva laugh!!can’t help askin myself : “Where do i pay” ?? ๐Ÿ˜‰ :D!!

  74. CIALIS Avatar

    I must thank you for the efforts you’ve put in writing this site. I am hoping to see the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has inspired me to get my own site now ๐Ÿ˜‰

  75. mcm ๅ€คๆฎต Avatar

    louis vuitton ่ฒกๅธƒ 2013

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