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krishashok March 1, 2010 Blog

Controversy is the new advertising

Sometime last week, I wrote a column for the New Indian Express that I felt deserved a bit more visual treatment. It also needed the “Ramesh Srivats” treatment.

I ate oatmeal for breakfast today

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151Comments

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  1. 1
    thequark on March 1, 2010 at 7:20 pm
    Reply

    first!

  2. 2
    naren on March 1, 2010 at 7:20 pm
    Reply

    Brilliance! Ain’t no nother word

  3. 3
    Srikantan on March 1, 2010 at 7:23 pm
    Reply

    KA … mention of the candles that saved the trees and increased the number of tigers in the wild would have filled a few missing links in the evolution … but howlarious as usual …!!!

    Srikantan

  4. 4
    Pratap on March 1, 2010 at 7:24 pm
    Reply

    lol

  5. 5
    Ganesh on March 1, 2010 at 7:27 pm
    Reply

    Man!! 25 years of Marketing War depicted in a single post!! Awesome!!

  6. 6
    Bala on March 1, 2010 at 7:28 pm
    Reply

    Only Controversy????? They made it an issue of ideology. Esp. the TV news ppl. They had concluded that if you’re not going to watch the movie you MUST be from the Sena.
    The release day Media- frenzy was far greater than for any “Thalaivar” movie.

  7. 7
    g on March 1, 2010 at 7:34 pm
    Reply

    This is what one calls brilliance. And the post is just super too! 😀

  8. 8
    vinayasdf on March 1, 2010 at 7:38 pm
    Reply

    Unlike: how come the ‘BigB’arcode is not featuring in the history of advertising!!…

  9. 9
    Ameen on March 1, 2010 at 7:46 pm
    Reply

    ROFL!!!!

  10. 10
    Twitted by kumarpalan on March 1, 2010 at 7:54 pm
    Reply

    […] This post was Twitted by kumarpalan […]

  11. 11
    Neha Kapoor on March 1, 2010 at 8:15 pm
    Reply

    Brilliant brilliant piece! Just what I was looking for 😀

  12. 12
    bimbilikkipilapi on March 1, 2010 at 8:41 pm
    Reply

    Saar…. yengayo poiteenga… Awesomest

    As a side thought,I still dont get why Shahrukh forgot to drag in Shashi Tharoor into the controversy. That would have added more cattle(wink) to the cinema halls .

  13. 13
    catcharun on March 1, 2010 at 9:11 pm
    Reply

    Your other posts can’t hold a candle to this one ( not really). Brilliant, saar.

  14. 14
    ramaaramesh on March 1, 2010 at 9:23 pm
    Reply

    Twitter part was lovely. Yes we Candle was amazing. Reminded me of a joke about how Bob the Builder and Barack Obama have the same punchline: Can we fix it? Yes we Can!
    Somehow, less howlarious than your other posts. But this somehow reassures my cheap ‘is-he-getting-away-with-doing-nothing?’ mind that you do ‘research’ before posts. 😀 Ah, the joy of knowing that another man has to toil!

  15. 15
    Vijay on March 1, 2010 at 9:44 pm
    Reply

    Brilliant post… Loved every bit of it..

  16. 16
    Sukanya on March 1, 2010 at 10:32 pm
    Reply

    Good one 🙂 I was expecting the “Buy one-get one” mantra somewr in the post 😛

  17. 17
    Biweekly Links – 03-01-2010 « God, Your Book Is Great !! on March 1, 2010 at 11:47 pm
    Reply

    […] Controversy is the new advertising from Krish Ashok. […]

  18. 18
    giridhar on March 1, 2010 at 11:55 pm
    Reply

    along came the ad-men and shook hands with the activists…

  19. 19
    sraboneyghose on March 2, 2010 at 1:16 am
    Reply

    Ha! Ha! Ha! Gosh! I just can’t stop laughing….

  20. 20
    Anirban on March 2, 2010 at 1:28 am
    Reply

    Controversy is indeed the new advertising. By telling everyone they have a choice and then creating controversy, it is possible to create a market. It is another thing that this isn’t sustainable, but in the world of 15 seconds of fame who cares?

    Brilliant post.

  21. 21
    KN on March 2, 2010 at 2:07 am
    Reply

    Was this an ad for Ramesh Srivats?

  22. 22
    Shankari on March 2, 2010 at 2:14 am
    Reply

    You missed out on the big Tit &Ass deal, bro. In which generously endowed women get to say how much they loooooooooooove the smouldering candle 😛

    • 23
      requiredname on April 15, 2010 at 9:40 pm
      Reply

      ditto

  23. 24
    Gradwolf on March 2, 2010 at 2:38 am
    Reply

    What an idea Sirji!

  24. 25
    WA on March 2, 2010 at 2:41 am
    Reply

    Loved the post and reading about anti getting antique reminds me of an anti I used to know, who is getting old and he hates being called anti for the fear of becoming anti uncle to friend’s kids. I know the comment is totally irrelevant but it had to be said.

    • 26
      anantha on March 2, 2010 at 4:15 pm
      Reply

      Pah! My name is Anantha. I have no other name.

  25. 27
    Aditya R on March 2, 2010 at 2:56 am
    Reply

    This history of advertising lecture was, well, illuminating. You should have brought up book-readers as an invention too — could have thrown in a “kindle the flame” pun too. 🙂

  26. 28
    Meena on March 2, 2010 at 3:28 am
    Reply

    Awesome!!! Indeed.. nowadays every one (with a presence) seems to have a controversy to his/her name 🙂

  27. 29
    Prakash on March 2, 2010 at 4:00 am
    Reply

    Ha ha ha. Loved the twitter part and of course, my name is Kandle 😀 😀

  28. 30
    Tastemaster on March 2, 2010 at 4:11 am
    Reply

    Yes we Candle. 😀 Funny.

  29. 31
    Ashwin on March 2, 2010 at 4:12 am
    Reply

    Good one. Hope more’s to come.

    @ashwinsid

  30. 32
    sriks7 on March 2, 2010 at 4:26 am
    Reply

    No all we need is Ramesh Srivats to kick up a fuss & claim copyright infringement &
    that controversy to go viral to make this recursive 🙂

  31. 33
    Nash on March 2, 2010 at 4:28 am
    Reply

    wow….is that Rameshsrivats??? brilliant!

  32. 34
    Arjun on March 2, 2010 at 4:32 am
    Reply

    Thalaivaaaaaaaaaaaaaaa!

  33. 35
    gajee on March 2, 2010 at 4:46 am
    Reply

    haha….

  34. 36
    Kamath on March 2, 2010 at 4:55 am
    Reply

    “Yes, We Candle!”

  35. 37
    Priya Murthi on March 2, 2010 at 5:06 am
    Reply

    Brilliant… Your imagination caplabilities are beyond my imagination…

  36. 38
    Bhavani on March 2, 2010 at 5:22 am
    Reply

    Lovely!

  37. 39
    guru on March 2, 2010 at 5:24 am
    Reply

    you have candled it very well..Awesome post bro!!!

  38. 40
    Ant R on March 2, 2010 at 5:30 am
    Reply

    Lol hilarious. You sure rock Krish!

  39. 41
    sricharanc on March 2, 2010 at 5:30 am
    Reply

    Excellent post

  40. 42
    Sanjay on March 2, 2010 at 5:44 am
    Reply

    Wow, this is Marketing of almost 4 semesters, taught in a single post. Excellent 🙂 !!!

  41. 43
    Santhana on March 2, 2010 at 5:49 am
    Reply

    Superb Stuff…. so what’s next ?

  42. 44
    ajay on March 2, 2010 at 6:00 am
    Reply

    amazing 🙂

  43. 45
    RamMmm on March 2, 2010 at 6:11 am
    Reply

    Funtastic, sire! LOL at the lineage.

  44. 46
    Sathya Praveen on March 2, 2010 at 6:13 am
    Reply

    man, absolutely brilliant…astounded by this post and ur tanent to churn out these….this is reeally one of ur personal best…like sachin’s 200….:)….

  45. 47
    Phoenixritu on March 2, 2010 at 6:28 am
    Reply

    Awesome! Simply awesome!

  46. 48
    Ramesh Srivats on March 2, 2010 at 6:28 am
    Reply

    Tchah. You’ve given it all away. Now I have to go and earn an honest living. 🙂

  47. 49
    Violet on March 2, 2010 at 6:30 am
    Reply

    You took my breath away 🙂 Loved each candle more than the preceeding one!

  48. 50
    Idling in Top Gear on March 2, 2010 at 6:31 am
    Reply

    Illuminati, the world’s foremost association of light lovers! LMAO & Kudos for Illuminati logo placement!

  49. 51
    Nimmy on March 2, 2010 at 6:50 am
    Reply

    So good that I CANTdle it. You know what I mean – can’t handle it. 🙂 In other words, it’s better to light a candle than to curse the darkness….and looks like that’s exactly what you’ve done. Lighted a million candles of all shapes, sizes and colours. So long…till the Dark is the new Light happens (Stains are good!)! He He (What about interviews with the man next door about how long the candle lasts….thought that could have been included, what?)

  50. 52
    Subbu on March 2, 2010 at 7:15 am
    Reply

    Can we begin from the beginning…

    We, Adam & Eve, making fire….honey, you are rubbing the wrong stick. Aaaahhhh

  51. 53
    essbee on March 2, 2010 at 7:19 am
    Reply

    Brilliant! Epic Win
    the latesht is Rin-Tide comparative advertising controversy

  52. 54
    roswitha on March 2, 2010 at 7:27 am
    Reply

    Broke a rib laughing. Wonderful!

  53. 55
    Sudhamshu on March 2, 2010 at 7:36 am
    Reply

    Heh! Very funny post (as usual!)
    Missed out 2 things though.
    1. (Totally unrelated to the product) Freebies of the 90s: With our Candle you get a Free pen. When the lights are out, light our candles and continue writing that love letter to your mistress! Your son can finish his homework too!
    2. Multi-functionality of the new millenium: Our candles have FM Radios that run on the heat generated by the candles! (Patent No: XXXXX) Now when the power is out you can still listen to your favourite RJ!

  54. 56
    chriz on March 2, 2010 at 7:46 am
    Reply

    engaiyo poyiteengaa saaar..

  55. 57
    Shashi on March 2, 2010 at 9:12 am
    Reply

    point well made….nicely substantiated! 🙂

  56. 58
    Harikrishna VP on March 2, 2010 at 9:18 am
    Reply

    LOL!!!!! ur a genuis!!!

  57. 59
    Pal on March 2, 2010 at 9:36 am
    Reply

    That was a sheer piece of genius!!!! Loved it!

  58. 60
    SRI on March 2, 2010 at 9:42 am
    Reply

    Fantastic…beautiful visual treat

  59. 61
    Deeksha on March 2, 2010 at 10:22 am
    Reply

    Fabulous!!!!…. rib-tickling as well taking a gr8 pot-shot at the world of advertising.. hats off 2 u!!!! 😀

  60. 62
    santhosh krish on March 2, 2010 at 10:38 am
    Reply

    Inbetween my Excruciatingly painful meetings this week @ work , two good things put a smile on my face 1. ur blog 2. manu’s carling cup victory ;

    gr8 blog , keep it coming wat abt plagiarisim ad ?

    cheers
    santhosh

  61. 63
    paoli on March 2, 2010 at 10:50 am
    Reply

    not being tested on animals to appeal to PETA, concept of going green coupled with using candles [less power consumption, perhaps a tax break for energy efficiecny] to appeal to GW folks and unions, offer to personalize kandles for Vday to appeal to romantics and sena folks, and ofcourse BOGO buy one..woudl all be nice too..

  62. 64
    Kanupriya on March 2, 2010 at 11:07 am
    Reply

    LOL, awesome! Too good :). BTW how about including one more stage of advertising when each & every product even if its a toilet tissue paper was being endorsed by a celebrity…Some Ms. Kapoor saying – this candle is the best, when my pics r shot in its light they come out to be bestest 🙂

  63. 65
    Blogging community of India with best blog posts on March 2, 2010 at 12:26 pm
    Reply

    […] : Krish Ashok What : Controversy is the new advertising Tangy : Do you agree with the title of the post? If no, then this post by Krish Ashok will make you […]

  64. 66
    Harini on March 2, 2010 at 12:31 pm
    Reply

    Haha excellent post! But why did you leave out the ‘simple n cool’ phase of advertising..Like ‘candles are just to provide light..No confusion only great light’ 🙂 …or is that the anti-advertising phase?

    Amazing post btw…such creativity I say!

  65. 67
    Ashwin on March 2, 2010 at 12:35 pm
    Reply

    hee… These candles produce more J/Lollus rather joules….another controversy ….

  66. 68
    Anu on March 2, 2010 at 12:41 pm
    Reply

    Haahaahaaa.. hilarious!! 😀 And so true! 🙂
    Congrats on the Blogadda pick as well 😉

  67. 69
    Sheeba Aslam Fehmi on March 2, 2010 at 12:47 pm
    Reply

    Wow! one of the most imaginative Blog+Plog I’ve ever come across.
    Keep rockin!

  68. 70
    Indyeah on March 2, 2010 at 1:46 pm
    Reply

    One of the most brilliantly executed ideas I have come across in a long time. Kudos!

  69. 71
    The Restless Quill on March 2, 2010 at 2:14 pm
    Reply

    i can’t say anything that hasn’t been said.
    i can’t decide which is better — the content or its treatment. that said, its treatment didn’t take anything away from the content, though in his busy format it so easily could have. it’s brilliant.
    and do you know? i read it as procter and gamble for at least three times till i started asking myself won’t he get into trouble. and then i saw it was actually gocter and pramble! they sure as hell don’t need to work on their brand!

  70. 72
    krishashok on March 2, 2010 at 2:37 pm
    Reply

    Thanks everyone 🙂 Of course it’s not a factually or chronologically correct history of advertising, so there’s probably many trends that I might have missed out. I just picked those that formed a linear thread leading to the punchline.

  71. 73
    sana on March 2, 2010 at 2:55 pm
    Reply

    simply superb!

  72. 74
    nikhil on March 2, 2010 at 3:10 pm
    Reply

    great post… still cant stop laughing 🙂

  73. 75
    Anu on March 2, 2010 at 4:11 pm
    Reply

    Really nice post – LOL – all the way.

    Loved the “My name is Kandle”…

  74. 76
    Saurabh Panshikar on March 2, 2010 at 4:43 pm
    Reply

    Gr8 Post! It got interesting and funny with every second I read! Truly Tangy!

  75. 77
    Purnima Rao on March 2, 2010 at 5:56 pm
    Reply

    Recently ventured into the blogosphere…tripped and fell over this drawn in by them bright shiny colours. Good way to grab attention without controversy 🙂
    Very, very funny…

  76. 78
    Purnima Rao on March 2, 2010 at 5:56 pm
    Reply

    Recently ventured into the blogosphere…tripped and fell over this, drawn in by them bright shiny colours. Good way to grab attention without controversy 🙂
    Very, very funny…

  77. 79
    Praveen on March 2, 2010 at 5:57 pm
    Reply

    reading this in the newsppr itself was awesome..
    and now with the added illustrations, this is even better!

  78. 80
    Indrajit on March 2, 2010 at 6:05 pm
    Reply

    This is called “Posting a candle–it never burns out!!!!”

  79. 81
    Naveen JP on March 2, 2010 at 6:29 pm
    Reply

    Looks like marketeers have a tough time in trying to beat consumers who quickly seem to catch the bluff. I am atleast happy that we are giving marketeers a tough time.

  80. 82
    shraddha on March 2, 2010 at 6:29 pm
    Reply

    wow…

    twitteritis is dangerous..

  81. 83
    no signal on March 2, 2010 at 9:33 pm
    Reply

    Interesting and humorous as usual. Probably you should come up with a non-funny post and see people find it in there. 😀

  82. 84
    Can Article Marketing Generate Truckloads of Highly Targeted Traffic to Your Home Business? | SEO Cairns on March 2, 2010 at 11:50 pm
    Reply

    […] Controversy is the new advertising « Doing Jalsa and Showing Jilpa […]

  83. 85
    uberVU - social comments on March 3, 2010 at 4:18 am
    Reply

    Social comments and analytics for this post…

    This post was mentioned on Twitter by thequark: RT @krishashok: The History of Advertising (featuring @rameshsrivats) – http://wp.me/p4d5d-l0 #jalsajilpa…

  84. 86
    Minal on March 3, 2010 at 5:00 am
    Reply

    OMG You are Brilliant!!! Truly blessed and gifted! You make people laugh out loud – you are doing the greatest service to mankind – we all need it so badly:-))

    Hilarious read! I thought nothing would beat that Mile Sur Post this one is giving it tough competition!

  85. 87
    Pramod on March 3, 2010 at 5:24 am
    Reply

    What next!

  86. 88
    PJ on March 3, 2010 at 6:09 am
    Reply

    “Yes we candle”!! Brilliant 🙂

  87. 89
    Sriram on March 3, 2010 at 8:35 am
    Reply

    Good one… LOL. The last comment on Controversy…. it’s for real!!!!!

  88. 90
    Robin on March 3, 2010 at 9:46 am
    Reply

    lol

  89. 91
    sriram on March 3, 2010 at 10:38 am
    Reply

    All the while I was reading it as Procter & Gamble!

  90. 92
    Suchithra on March 3, 2010 at 11:02 am
    Reply

    I dont want to be one of the comments that ppl don read but scroll down. 😦
    But stil…
    WOW!

    • 93
      ramaaramesh on March 10, 2010 at 8:02 am
      Reply

      LOL

  91. 94
    Munish Gupta on March 3, 2010 at 11:07 am
    Reply

    totally agree with this one. The first thing that came to my mind on reading the title was how your post ended.

  92. 95
    Smitha on March 3, 2010 at 12:12 pm
    Reply

    That was absolutely BRILLIANT!

  93. 96
    nalla on March 3, 2010 at 2:54 pm
    Reply

    what was that equation before E=mc^2 ?
    Nice irony at the end..
    Ashok: Formula for luminous intensity for light of a particular wavelength λ

  94. 97
    Arjun on March 3, 2010 at 4:45 pm
    Reply

    Amazing. Btw please do check out the new Rin vs. Tide ads. Always enjoy you posts.

    • 98
      anon on March 3, 2010 at 5:19 pm
      Reply

      actually was thinking you were gonna end up with chetan bhagat’s uber ultra marketing of his printed blogpost. think that is a far more relevant example of this genre of advertising mainly because there was no actual issue at hand. however, i am not in india and dont follow hindi cinema. so i suppose mnik could have generated greater impact thru controversy.

  95. 99
    Rajorshi on March 4, 2010 at 4:10 am
    Reply

    Brilliant!

  96. 100
    Swetha on March 4, 2010 at 10:48 am
    Reply

    Can we have a link to your New India Express article, as it is difficult to imagine a saner you?( and New India Express and The Hindu publish only boring sane articles – strictly IMO)
    Ashok: Actually, the NIE allows me to write pretty much anything as long as it’s text (it’s hard for them to accommodate pictures and videos). The NIE site is not quite the best and often links dont work. Here it is anyway: Globalized Gapsaa

  97. 101
    santa on March 4, 2010 at 11:38 am
    Reply

    Where’s “GOOG” – the godfather of the advetising mafia?

  98. 102
    Ankit on March 4, 2010 at 2:32 pm
    Reply

    OMG!! that’s effing brilliant..

    Ramesh has aptly put it, U just made life difficult for advertisers 😛

  99. 103
    Krithika on March 4, 2010 at 2:45 pm
    Reply

    Good going Krish! Looking forward to your next post…..

  100. 104
    Global Voices Online » India: The Battle Of Rin vs. Tide on March 4, 2010 at 4:24 pm
    Reply

    […] thinks that the ad was a free publicity for P&G by HUL. Ashok at Doing Jalsa And Showing Jilpa takes a hilarious look at this issue noting that “controversy is the new […]

  101. 105
    Updates for March 5th | rampee dot com on March 5, 2010 at 4:20 am
    Reply

    […] Shared Controversy is the new advertising. […]

  102. 106
    La Pensive on March 5, 2010 at 8:21 am
    Reply

    Nice post! Good work, as always 🙂

  103. 107
    The Girl that Rarely Comments on March 5, 2010 at 6:59 pm
    Reply

    Hoo hoo hoo 😀 😀 amazing one !! was hoping St.Valentine’s Day would move u to write something funny 😦 aw well.. u came up tops again !
    i also lik that u intro’d the concept of ad-men and advertising only after they became historically relevant.. nice, subtle teaching ashok-sir 🙂

    can we please expect some Silly Swamiji’s scandal series next ?? 😀 😀

    i know i’m really late commenting, but pl read this n post soon.. i really hate waiting for the next one 🙂

  104. 108
    Satheesh KC on March 6, 2010 at 7:14 am
    Reply

    Waiting for your take on our “R” Rated super star Nithu !! Jai Jai Nithyananda !! 🙂
    Ashok: Not on this blog 🙂 Read the New Indian Express this coming Saturday (Zeitgeist supplement)

  105. 109
    Bihag on March 6, 2010 at 1:50 pm
    Reply

    Take bows!!

  106. 110
    Labakku Das on March 7, 2010 at 4:36 am
    Reply

    Awesome 🙂 I thought you were going to end up with the recent Rin vs Tide ad. Have you seen that? The RIN guys openly ridicule TIDE’s campaign of the whitest white shirts. They use the word “Tide” literally !
    Ashok: I wonder why that is such a big controversy. Two brandnames using each others’ names in a TV commercial. Big deal. So what?

    • 111
      Labakku Das on March 8, 2010 at 6:52 am
      Reply

      Well, I suppose you can’t openly defame other products! I surely haven’t seen taking names without any beep or blur or spell changes.

  107. 112
    justwantedtoaskyou on March 7, 2010 at 6:36 am
    Reply

    hi @KA i just wondered what your views on piracy were?

    • 113
      justwantedtoaskyou on March 9, 2010 at 1:28 am
      Reply

      i really want to know! why aren’t you answering? helloooo?
      Ashok: Oh sorry, somehow escaped my attention. My views on piracy? I dont believe in copyright. Or Copyleft for that matter. Im more a Copy Left and Right (with permission & attribution) type of person. In a digital age, piracy is not the crime it’s made out to be. Most IP-fanatics tend to make a false analogy with real-word stealing and that’s wrong because a “copied” digital item still exists in its “original” form (again, a concept that is hard to establish in online). That said, if people steal/copy content and pass it off as their own (without any remixing, extra creativity etc) without attribution, that’s a problem. But we can’t have that behavior policed. It can only established as a social etiquette. The recent episode with Lavanya’s post was a case in point.

      • 114
        justwantedtoaskyou on March 9, 2010 at 10:24 pm
        Reply

        lol. . so would you ever download music or a movie off piratebay?
        Ashok: Ah the great false dilemma of the copyright lobbyist – “Do you believe in copyright? No. Oh, so do you kill kittens?..” so let me start from the periphery of this issue instead of meeting it headlong. I once paid $80 to watch Eric Clapton live in the US. I’d have gladly paid more because that was one memorable live concert. I’ve also seen most of the artists I like live and often bought merchandise such as T-shirts as well. But I believe (back in the day) most music was overpriced, at least for someone living in India. Further, the industry forced you to buy entire crappy albums to listen to one good song, in short, they did not give you any sort of choice. So of course, I have downloaded off Piratebay. Now is that right or wrong? Well, it’s the wrong way to phrase that question because there are clearly shades of grey here. Music or movies one buys tend to come with sucky DRM making it harder to share with friends. I believe that the act of sharing is a free, yet unheralded act of marketing that the industry mostly does not recognize. A large section of modern day users gave grown up with choice, with a strong preference for paying as one uses, paying in ways one wants to pay and not be constrained by the industry’s business model and importantly, compensate after sampling the product. Pre-iTunes, the industry just did allow any of this. A modern day music fan listens to entire albums free on Myspace and either decides to buy on iTunes OR buys tickets to watch the artist free (a far more profitable deal for the artist by the way). Further, if friends like the music he’s just discovered, he would not like to be constrained by DRM and other kinds of nonsense. Perhaps some of his friends might like it and decide to compensate the artist in ways of their own choosing. All in all, we seem to be moving to a world where the choice (of artist, of compensation model) resides with the listener/watcher. This is what makes the Radiohead experiment (pay what you want to) so successful. The business model for digital content is not going to work with a per-user/per-use model like physical goods. While most artists understand that they are selling an experience, not a product and that like a stand-up comic performing for free in a bar, the audience listens first before deciding to attending a paid gig, most of them understand the power of word-of-mouth and sharing and the futility of being anal abt every “illegal” download.

        Ok, lecture over 🙂 Short summary: Yes, I have and I do use Piratebay when I have no credible choice (for e.g. many of the documentaries I’d like to watch never get released in India, in many cases physical media is crippled by DRM and other pointless restrictions, radio&tv usually never play the kind of music/movies I like thus denying me the free sample that the internet graciously provides)

        So did I just justify piracy with a lame excuse before admitting to it? Perhaps yes, but at least in my mind, I’m clear about the why of it. That is also the reason why I’ve postponed the usual blog-to-book route that folks like Sidin and Greatbong have taken. Unless I have a publisher who is comfortable with street-side pirates, internet pdf uploads and a wholly fresh attitude to the “digital native” generation, I am not interested. This blog monetizes itself in other ways- it has landed me columns with newspapers and magazines, all of whom have enjoyed this enough to pay me for weekly columns. Further, my experience with editors has never been great. Barring the New Indian Express, most editors are too opinionated and edit my stuff down to the joke/pun level, which again, as a blogger used to writing whatever the hell I wanted and still finding a niche audience for it, just does not work

        Well, I think I’ll stop now 🙂

        • 115
          justwantedtoaskyou on March 10, 2010 at 5:05 am
          Reply

          Thanks, that’s exactly what i wanted to know. More importantly, there’s a book @KA ? YAY!
          Maybe you can start your own publishing company ? Would be a good thing for the indian market as well. Initial capital to be provided by the blogosphere . i’d be happy to set the ball rolling.
          Ashok: Haha thanks 🙂 Task nr 1: Sign up first angel investor – tick .

          • 116
            justwantedtoaskyou on March 10, 2010 at 5:15 am
            Reply

            yup. tick.

        • 117
          Labakku Das on March 11, 2010 at 1:57 pm
          Reply

          Woh my gawdu. entha pedda postu. This could as well be a blog postu

        • 118
          Anoop on March 15, 2010 at 3:50 am
          Reply

          Dude,I didn’t get the usage “Oh, so do you kill kittens?” I googled for it and found this..

          http://en.wikipedia.org/wiki/Every_time_you_masturbate…_God_kills_a_kitten

        • 119
          Varali on April 12, 2010 at 6:27 am
          Reply

          The blogosphere (as in, your readers) paying for a publication is a fantastic idea. You really should pioneer this. (Unless it has happened already, in which case you can think of it as pirating the idea).

  108. 120
    Tina on March 7, 2010 at 1:19 pm
    Reply

    wow, this was one helluva hillarious history lesson! 🙂
    Thanks!

  109. 121
    Pradeep on March 7, 2010 at 8:30 pm
    Reply

    The title of the blog post (Controversy is the new advertising) is giving away the punch-line at the end of the whole story…!! It was the spoiler. I wish you had given a more general title. Otherwise the story is awesome….!!!

  110. 122
    arun on March 8, 2010 at 10:06 am
    Reply

    Nice article! I’d like to know the font used in this presentation.. its cool!
    Ashok: Akbar for the title and Blambot Casual for the text

  111. 123
    Venki on March 8, 2010 at 4:21 pm
    Reply

    brilliant…

  112. 124
    Karthik on March 10, 2010 at 3:53 pm
    Reply

    oh yes. we do that. am in advertising.

  113. 125
    Bhaskar on March 10, 2010 at 6:36 pm
    Reply

    Ha ha ha – superb – this is a great place ! 🙂

  114. 126
    Global Voices teny Malagasy » India: Ady an-dokambarotra ifanandrinan’ny Rin sy ny Tide on March 10, 2010 at 7:29 pm
    Reply

    […] P&G ny zavatra nataon'ny HUL. Ashok ao amin'ny bilaogy Doing Jalsa And Showing Jilpa no namoaka lahatsoratra iray mampihomehy mikasika ity toe-javatra ity ary nilaza fa “ny ambadika […]

  115. 127
    Subhadarshana Pathy on March 12, 2010 at 12:43 pm
    Reply

    lol

  116. 128
    homeBiscuitsAndGravy on March 13, 2010 at 1:19 am
    Reply

    Look. I pass a lot of gas, okay? [don’t blame me, it’s the stoopid society I live in, with so many stoopid people doing so many stoopid things that give me gas, bad gas] That in and of itself can lend to lots of controversy, depending upon where I happen to be (i.e., the grocery store, the gym, the coffeehouse, etc.). But me and my B. (Beano, my main squeeze), we generally try to avoid controversy, and just like to stick to ourselves. It’s not my fault I give up the funk…

  117. 129
    sravan953 on March 13, 2010 at 6:22 am
    Reply

    Good one LOL, this was nice!

    “If you don’t share this candle with your friends, I will invade your nuclei & change your DNA. LOLz pls RT” –> EPIC LMAO!

    Keep up the good work.

    http://www.fotolusion.com

  118. 130
    ash on March 13, 2010 at 10:20 pm
    Reply

    Hilarious!
    You missed the corporate social responsibility and climate change tags, may be they are the future
    The Carbon neutral candles
    “Buring our candle saves you carbon credits”

  119. 131
    Debleena on March 13, 2010 at 10:43 pm
    Reply

    “yes we candle”…hahahahahhaha

  120. 132
    Vishwas on March 15, 2010 at 1:10 pm
    Reply

    Awesome post, had me laughing on the dark candles and all other shit. Awesome post, keep it up.

  121. 133
    Deepa on March 16, 2010 at 4:55 am
    Reply

    Really, coolest one. Has the perfect punchline & of course all the masala.

  122. 134
    Abhinav on March 16, 2010 at 5:23 am
    Reply

    Hahahah….. awesome

  123. 135
    Jil Jil Ramamani on March 25, 2010 at 8:05 am
    Reply

    Very ‘ingu nalla meen vikka padum’.

  124. 136
    vartika on April 6, 2010 at 2:08 pm
    Reply

    There isn’t an iota of doubt as who is responsible for terrorism in India. It is India itself. Thats right India is busy engaging in terrorism on her own country so she can score brownie points against neighbor Pakistan.
    All leading law enforcement agencies openly work for exiled underworld don Dawood Ibrahim – who supposedly is in Sonia
    Gandhi’s ( former PM’s Widow) first circle of close friends.
    So much so that even NDTV ( India’s leading media house) is hand in glove as well. All senior police officials i.e. Director
    General level staff are but employees of this vast underworld network that thrives openly in a lawless jungle state that is
    India. And underworld don Dawood Ibrahim operates all of India through his right hand man Muthappa Rai.
    And there’s one man – an IIM Graduate ( India’s Harvard) who is now being chased all over the country by this crime network
    in a desperate bid to shut him up from blowing the whistle. And in the process have exposed the most unusually brilliant
    psychological alternative means to operate in India. And is the reason why we haven’t heard of any underworld story from
    India in the past decade and a half. Read this ghastly truth of Terrorism in India on his blog
    http://truthbottle.blogspot.com
    All incriminating details and show all pics are available on this blog
    And he needs your help to save himself and pronounce the whole truth to the world. His whole family has been killed, his job was removed and the gangsters along with Indian Police openly chase him everywhere he goes!

  125. 137
    Varali on April 12, 2010 at 6:31 am
    Reply

    Messiah’s candle = brilliant.

    But you forgot about the candle that can burn at both ends.

  126. 138
    Devadas on April 27, 2010 at 6:25 pm
    Reply

    Apt n Excellent yaar 🙂

  127. 139
    supriya on May 7, 2010 at 11:19 am
    Reply

    awesome content and brilliantly presented…

  128. 140
    Purvang on August 10, 2010 at 11:43 am
    Reply

    Yaar, you really write amazing stuff. Absolutely full of jalsa. Those JPEGs above on IPL and evolution of ad industry (symbolic use of candle) is fab…I just can’t stop ha ha ha ha ha ha ha ha…btw……what…….is this thing …Jilpa? …

  129. 141
    Kumar on August 19, 2010 at 7:18 pm
    Reply

    Superb article. After a long gap I found such a nice thing on net. Thanks!

  130. 142
    subru on November 23, 2010 at 6:19 am
    Reply

    :)… kudos..

  131. 143
    thunderror on December 31, 2010 at 6:13 am
    Reply

    Awesome post! Guess you put in a lot of hard work making that image 🙂

  132. 144
    sriharsha on January 20, 2011 at 10:05 am
    Reply

    Well,awesome explanation as told by others.
    But,I just laughed and laughed when I saw SRK stating that crick players r not terrorists
    2222222222 gud

    ~Harsha

  133. 145
    surkhab on January 28, 2011 at 8:07 am
    Reply

    Thank you very much for the excellent article .

  134. 146
    JLT on February 23, 2011 at 11:37 am
    Reply

    LOLOL. This was just howlarious! 😀

  135. 147
    Leitenantnika on March 12, 2011 at 1:00 am
    Reply

    На уклон скатов крыши влияет выбор тех или иных материалов для кровли, способ их укладки, а также климатические условия района строительства. В малоснежных районах применяются крыши с небольшим углом наклона и большим свесом, в районах с обильными осадками – крутые крыши с небольшим свесом. В районах с сильными ветрами крышу, как правило, делают более пологой, чтобы уменьшить ее парусность.

  136. 148
    Kiran Ghag on June 8, 2011 at 3:43 am
    Reply

    missed one scenario where the candle guys would show two candles in split screen, one their own and other of the competitor. and then boast how it shadows the other 🙂

  137. 149
    Avs Srinivasa on June 26, 2011 at 8:05 am
    Reply

    Very very nice! This post really rocks! 🙂

  138. 150
    Sabhari Nath Bala on July 1, 2011 at 10:57 am
    Reply

    Amazing creativity. Kudos mate!

  139. 151
    beauty school scholarships on September 12, 2011 at 4:27 am
    Reply

    Hello there, Are you preparing to be publishing a post disaster piece? My husband and me have squandered a bit browsing over your website and surprisingly enough you touched on anything we had been discussing only one other week with our accountant. We often notice ourselves quarrelling throughout the smallest of issues, isn?t it again childish?

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